Mattel’s Windfall From ‘Barbie’ Goes Far Beyond Dolls - Tool Boxx

Thursday, September 7, 2023

Mattel’s Windfall From ‘Barbie’ Goes Far Beyond Dolls

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The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.

from NYT > Technology https://ift.tt/A0QmRCz
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